Theme Park Digitalization - Walt Disney World

In 2012, Walt Disney World launched innovative methods for guests to enjoy the theme parks by introducing the "Magic Band," a wristband equipped with RFID technology. This led to a complete overhaul of the digital guest experience, known as "My Disney Experience," which included pre-arrival planning and digitizing all guest interactions within the parks. These groundbreaking initiatives formed the basis of a new global design system that was also implemented in our international parks.

In this project, we revamped the design systems for desktop and mobile web, mobile applications, and digital kiosks within the park.

There are numerous daily shareable living components in the design systems, making it easy for over 70 designers to reuse, update, and maintain them. A variety of tools were developed collectively to help and speed up the design and prototyping processes.

Utilizing the system, we have successfully introduced more than 20 digital in-park services. Here are some of the main features:

Fastpass+

Mobile Food Order

Get Directions

Transportation

Online Check-in

Digital Key

After US brand implementation of these design systems, Paris, Shanghai, Hong Kong theme parks also lauched their official apps on the same platform.

#design_management, #creative_direction, #art_direction, #content_development, #product_design, #UI, #UX, #global_platform, #ecommerce, #travel_reservation

Web Campaign - Cars Land

Cars Land is a section of Disney California Adventure in Anaheim that is themed after the Disney-Pixar movie Cars. During the construction of this new area to accommodate millions of visitors, we also developed a virtual Radiator Springs for online visitors to explore as Cars.

Visitors can personalize their own cars and participate in races at different tracks while exploring the shops owned by Radiator Springs' friends.

#design_management, #creative_direction, #art_direction, #product_design, #UI, #UX

Digital/Physical Play - World of Color

World of Color is an evening water show at Disney California Adventure in Anaheim, California. Featuring almost 1,200 musical water fountains, the spectacle incorporates lights, fire, lasers, and fog, along with high-definition projections on mist screens. The show draws inspiration from Walt Disney's iconic TV show, Wonderful World of Color.

Upon its debut in 2014, an interactive web version of the show was developed to enhance online participation and visibility.

Following the successful premiere of the show, we introduced an engaging digital activity called the "Fun Wheel Challenge." This game connects the physical illuminated Ferris wheel with guests' phones. As guests await the start of the show, they are invited to join a specific wifi network. The Ferris wheel displays sequences of colors that guests must memorize and replicate by tapping the corresponding pattern on their phones. The guest who accurately and swiftly responds will have the opportunity to control the Ferris wheel's illumination from their phone for one minute.

Finally, we are extremely proud to present the connected merchandise: glowing Mickey ears featuring the "Glow with The Show" experience at world of color.

#creative_direction, #art_direction, #product_design, #UI, #UX, #phygital, #innovation,