Retail E-Commerce

From 2015 onwards, I have been in charge of designing 4 retail e-commerce projects for Disney: the Shop Disney Parks app, Shop Disney US, Tokyo Disney Resort Shopping, and Shop Disney Japan. Every project presented distinct targets and challenges. Through testing various strategies, we gained valuable insights that have positioned Disney as a prominent e-commerce leader.

Following a few years of running the Shop Disney Parks app, it evolved into the unified merchandise e-commerce venture known as "Shop Disney" under the Consumer Products group. This worldwide e-commerce platform featured all the products available at Disney Store locations across the globe.

In 2020, Shop Disney launched its online store in Japan, successfully integrating global platform with local business and systems.

During the pandemic, the Tokyo Disney Resort's merchandise e-commerce, including the ShopDisney.jp project, became a major source of revenue. Initially restricted to park Guests, sales were expanded to customers across the country. This move proved beneficial in generating consistent income while the resort was closed due to the pandemic.

#product_management, #product_design, #UI, #UX, #global_implementation, #ecommerce, #retail

Theme Park Digitalization - Walt Disney World

In 2012, Walt Disney World launched innovative methods for guests to enjoy the theme parks by introducing the "Magic Band," a wristband equipped with RFID technology. This led to a complete overhaul of the digital guest experience, known as "My Disney Experience," which included pre-arrival planning and digitizing all guest interactions within the parks. These groundbreaking initiatives formed the basis of a new global design system that was also implemented in our international parks.

In this project, we revamped the design systems for desktop and mobile web, mobile applications, and digital kiosks within the park.

There are numerous daily shareable living components in the design systems, making it easy for over 70 designers to reuse, update, and maintain them. A variety of tools were developed collectively to help and speed up the design and prototyping processes.

Utilizing the system, we have successfully introduced more than 20 digital in-park services. Here are some of the main features:

Fastpass+

Mobile Food Order

Get Directions

Transportation

Online Check-in

Digital Key

After US brand implementation of these design systems, Paris, Shanghai, Hong Kong theme parks also lauched their official apps on the same platform.

#design_management, #creative_direction, #art_direction, #content_development, #product_design, #UI, #UX, #global_platform, #ecommerce, #travel_reservation