In 2012, Walt Disney World launched innovative methods for guests to enjoy the theme parks by introducing the "Magic Band," a wristband equipped with RFID technology. This led to a complete overhaul of the digital guest experience, known as "My Disney Experience," which included pre-arrival planning and digitizing all guest interactions within the parks. These groundbreaking initiatives formed the basis of a new global design system that was also implemented in our international parks.
In this project, we revamped the design systems for desktop and mobile web, mobile applications, and digital kiosks within the park.
There are numerous daily shareable living components in the design systems, making it easy for over 70 designers to reuse, update, and maintain them. A variety of tools were developed collectively to help and speed up the design and prototyping processes.
Utilizing the system, we have successfully introduced more than 20 digital in-park services. Here are some of the main features:
Fastpass+
Mobile Food Order
Get Directions
Transportation
Online Check-in
Digital Key
After US brand implementation of these design systems, Paris, Shanghai, Hong Kong theme parks also lauched their official apps on the same platform.
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