Digital/Physical Play - World of Color

World of Color is an evening water show at Disney California Adventure in Anaheim, California. Featuring almost 1,200 musical water fountains, the spectacle incorporates lights, fire, lasers, and fog, along with high-definition projections on mist screens. The show draws inspiration from Walt Disney's iconic TV show, Wonderful World of Color.

Upon its debut in 2014, an interactive web version of the show was developed to enhance online participation and visibility.

Following the successful premiere of the show, we introduced an engaging digital activity called the "Fun Wheel Challenge." This game connects the physical illuminated Ferris wheel with guests' phones. As guests await the start of the show, they are invited to join a specific wifi network. The Ferris wheel displays sequences of colors that guests must memorize and replicate by tapping the corresponding pattern on their phones. The guest who accurately and swiftly responds will have the opportunity to control the Ferris wheel's illumination from their phone for one minute.

Finally, we are extremely proud to present the connected merchandise: glowing Mickey ears featuring the "Glow with The Show" experience at world of color.

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