From 2015 onwards, I have been in charge of designing 4 retail e-commerce projects for Disney: the Shop Disney Parks app, Shop Disney US, Tokyo Disney Resort Shopping, and Shop Disney Japan. Every project presented distinct targets and challenges. Through testing various strategies, we gained valuable insights that have positioned Disney as a prominent e-commerce leader.
Following a few years of running the Shop Disney Parks app, it evolved into the unified merchandise e-commerce venture known as "Shop Disney" under the Consumer Products group. This worldwide e-commerce platform featured all the products available at Disney Store locations across the globe.
In 2020, Shop Disney launched its online store in Japan, successfully integrating global platform with local business and systems.
During the pandemic, the Tokyo Disney Resort's merchandise e-commerce, including the ShopDisney.jp project, became a major source of revenue. Initially restricted to park Guests, sales were expanded to customers across the country. This move proved beneficial in generating consistent income while the resort was closed due to the pandemic.
