Teaching

ECV (Ecole de Communication Visuelle) is a private under-grad, and graduate design schools in France. ECV has 5 campuses across France (Paris, Bordeaux, Nantes, Lille, and Aix-en-Provence), and created new division ECV Digital in 2015 to accelerate digital design and development programs.

I am a proud alumni of ECV Paris Class of 1997. When the director of ECV Digital, Alexia Moity invite me to become a board member, I accepted in a heart beat. Since then, I travel to France from time to time, to present Disney's approach to digital design,

It is absolute pleasure to share 20+ years of digital design experience as digital-immigrant to digital-native students with full of hopes and dreams, I make effort to spend time off-campus to learn about their work experiences and future interests.

Help Designers to Thrive in Business

Following the completion of my global executive MBA program at INSEAD, I have come to appreciate the significant role that design and designers play in driving business and innovation for a positive global impact. In May 2021, I hosted my inaugural webinar titled "A Survival Guide for Designers in the Business World" for Master's students from Lille and Aix-en-Provence.

I discussed the functioning of power structures in business and how designers can harness this special ability to create a significant impact in the business world.

I concluded the workshop by assigning a task to the student teams. I asked them to imagine themselves 10 years in the future as design leaders and to consider how they would structure their teams and promote design within their organizations. With their graduation just a few months away, my goal was to encourage them to start envisioning the future of their careers and to foster growth mindsets. Best of luck to them all!

#education, #design, #product_design, #phygital, #France, #design_management, #UI, #UX, #innovation, #digital_transformation,

Theme Park Digitalization - Tokyo Disney Resort

In 2017, Tokyo Disney Resort (TDR) decided to speed up the process of digitizing the theme park. The main concern for the Guests, with 32 million visitors, was the congestion in the park. Additionally, with Japan experiencing a decline in the workforce and an aging working population, it was an ideal moment to embark on a new chapter for this 35-year-old theme park.

The initial action taken was to launch the official mobile application. (Surprisingly, TDR did not have an app until 2017). The ver. 1.0 was made available in July 2018, incorporating key features like maps, wait times, ticketing, restaurant reservations, hotel check-in, and digital keys.

The app was designed with a focus on simplicity with minimum functionalities in contrast to the US Disney Parks apps, serving as the initial digital point of contact for all TDR Guests of all ages.

Other fun features are digital maps in 3D that has a both day and night versions.

Digital Attraction Access

The digitalization of Fastpass was highly anticipated and finally launched in July 2019. Instead of having to physically go to each attraction to obtain paper-based Fastpasses, guests could now check the app for available Fastpass times directly. The launch had a significant impact on the guest experience, with long queues completely disappearing from popular attractions on the first day. The in-park utilization of the TDR app also soared to 80%, transforming the theme park into a truly digitally-empowered destination.

#digital_transformation, #product_management, #technology_management, #Innovation, #product_design