Cars Land is a section of Disney California Adventure in Anaheim that is themed after the Disney-Pixar movie Cars. During the construction of this new area to accommodate millions of visitors, we also developed a virtual Radiator Springs for online visitors to explore as Cars.
Visitors can personalize their own cars and participate in races at different tracks while exploring the shops owned by Radiator Springs' friends.
World of Color is an evening water show at Disney California Adventure in Anaheim, California. Featuring almost 1,200 musical water fountains, the spectacle incorporates lights, fire, lasers, and fog, along with high-definition projections on mist screens. The show draws inspiration from Walt Disney's iconic TV show, Wonderful World of Color.
Upon its debut in 2014, an interactive web version of the show was developed to enhance online participation and visibility.
Following the successful premiere of the show, we introduced an engaging digital activity called the "Fun Wheel Challenge." This game connects the physical illuminated Ferris wheel with guests' phones. As guests await the start of the show, they are invited to join a specific wifi network. The Ferris wheel displays sequences of colors that guests must memorize and replicate by tapping the corresponding pattern on their phones. The guest who accurately and swiftly responds will have the opportunity to control the Ferris wheel's illumination from their phone for one minute.
Finally, we are extremely proud to present the connected merchandise: glowing Mickey ears featuring the "Glow with The Show" experience at world of color.
In March 2008, Disney Mobile was introduced as the inaugural Mobile Virtual Network Operator business by The Walt Disney Company Japan. Through a collaboration with Softbank Mobile, we utilized their sales and manufacturing networks. My responsibilities included managing the creative aspects of this fresh brand, encompassing hardware and software design, mobile content creation, marketing strategies, and sales initiatives aimed at a key demographic of young adult women.
Every device design incorporated elements inspired by Disney stories and themes. I traveled extensively throughout Asia to complete the design of these phone devices, which provided a fantastic learning experience in industrial design.
Dentsu spearheaded our advertising efforts. As our subscription numbers continued to rise steadily, we transitioned our communication strategy from chic-cool tactics to adult-cute, aiming to appeal to an audience with a stronger affinity for Tokyo Disney Resort.
Flagship Store Design
Disney Mobile established a store within the SoftBank store located on Omotesando, a prominent commercial avenue in Tokyo known for setting trends.
Mobile Content Development
Another enjoyable aspect of this project involved developing service content. Many subscribers accessed and downloaded this innovative content as part of their member benefits. The content included customizable user interfaces, original music produced as ringtones, animated wallpapers, and emojis. We worked closely with numerous artists, designers, and musicians to produce these unique offerings.
Disney's mobile career venture grew to encompass all three major mobile carriers in Japan, extending until 2018 and introducing the Disney brand into the daily lives of hundreds of thousands of users. I fondly recall the thrill of launching such an exciting business alongside an incredible team and creative partners.
