Social Media Campaign - Disney Princess

Introduced in 2016, the Dream Big Princess campaign not just promotes children worldwide to dream big, but also celebrates the inspiring attributes demonstrated by Disney princesses throughout their cinematic journeys.

I was fortunate to oversee the creative direction of the social media campaigns on Instagram and Facebook. The new Instagram account for Disney Princess Instagram gained 450,000 followers within a year, thanks to the contributions of Terry, Sandy, and McBeard.

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